The exponential growth of Facebook, Twitter and online blogs offers undeniable evidence that the world has adopted new means of communication. This phenomena is no flash in the pan; the sooner you adapt to these tools the more likely you are to prosper in your career or business. Unfortunately, many of us don't know where to begin. Here are two books that are good primers for the understanding how these tools work and how to utilize them to promote yourself, your company or your product.
Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves by Adam L. Penenberg. A thorough analysis of how networks form and grow, starting with examples from the early Tupperware organization up to Twitter and Facebook.
Crush It! Why NOW Is The Time To Cash In On Your Passions! by Gary Vaynerchuk. The writing is a little rough around the edges, but as the author himself puts it– so is he. Regardless, he does an excellent job explaining how to utilize Web 2.0 tools to promote yourself or your business. Recommend reading this one after Viral Loop.
Final Note: as I'm writing this I noticed an article on the HousingZone website about Collins Builders in Jacksonville, FL using texting as a market tool. How timely. If you missed it, click here.
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The Talon Group: Bob Piper, Rodney Hall, Tony Cleveland & Jean Mason
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